The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research Paul Conne

ISBN:

Published: April 21st 2014

Paperback

82 pages


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The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research  by  Paul Conne

The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research by Paul Conne
April 21st 2014 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 82 pages | ISBN: | 7.24 Mb

The AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists in marketing research - making it actionable. As the book describes, the challenge is created by a purpose-process disconnect. TheMoreThe AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists in marketing research - making it actionable. As the book describes, the challenge is created by a purpose-process disconnect. The process typically used to design and conduct marketing research is disconnected from its primary purpose, supporting marketing decisions and actions (i.e., Applications).

In a systematic, stepwise procedure, The AIM Process serves as an invaluable manual for marketing researchers and marketing research users to work together in designing and conducting marketing research that provides solid direction in making decisions from its result



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